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Data-driven marketing gives marketers strategic control back from agencies

Marketers have been too reliant on agencies for executing their marketing strategies but are finally taking control back thanks to the rise of first-party data investment and management.

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Krux Links marketers and publishers with new data sharing network

Data management platform (DMP) provider, Krux, has launched a peer-to-peer data sharing service aimed at helping publishers and marketers buy and sell premium audience assets in a transparent,...

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Why Mamamia is investing in a data management platform

Reaching its long-term goal of delivering personalised content to every female reader based on their preferences and interests is getting a step closer for Mamamia Womens Network following a data...

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Creating the business case for a Data Management Platform

Like many categories of marketing technology today, Data Management Platforms (DMPs) are getting their fair share of buzz and hype. Likewise, there’s plenty of confusion about what a DMP does, and why...

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ADEX, Adform and Adobe top Forrester’s list of DMP leaders

The ADEX, Adform and Adobe have dominated Forrester’s list of DMP providers for 2017, and continue to lead the way in integrated solutions for marketers.

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Salesforce's Aussie marketers roll out DMP to improve media efficiency

Salesforce is rolling out its own data management platform (DMP) to marketing teams globally after successfully trialling the acquired technology across its Australian operations.

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Why second-party data is crucial to marketers

Data sharing is becoming increasingly common as organisations strive to better know their audiences.

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CMO interview: Why GDPR is the blueprint marketers need to be customer-led

​Marketers should take the impending GDPR European regulation as a blueprint for how they need to handle and provide access to consumer data if they’re to continue building trust with their customers.

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What McDonalds and TradeMe are doing to lift their advertising game

Knowing who the customer is, improving engagement at the point of interaction and increasingly personalising and integrating along the way have been the cornerstones of next-generation advertising for...

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Panel: 3 brand lessons in harnessing data management platforms

Data is the foundation tool enabling brands to build trust with consumers. So what does it take to actually put it to use in building personalisation and engagement into your marketing and digital...

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Industry experts weigh up Salesforce CDP impact

Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.

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DMP versus CDP: Which tech platform will win the marketing war?

It was just last month Salesforce officially took the wrappers off its first customer data platform (CDP). It's a move that raises a big question: What does it mean for the longer-standing data...

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Oracle CX leader: Customer experience is now a key c-level driven strategy

Oracle CX’s CMO, Des Cahill, is heartened to see customer experience (CX) becoming a boardroom priority for business differentiation, he told CMO at Oracle’s Modern Cloud event this week.

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Nine debuts audience matching offering; signs up Coles as launch partner

Nine has taken the wrappers off Audience Match, a new service giving brands the ability to activate people-based audiences across its media properties.

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​DMPs in a post third-party cookie world

Online tracking using third-party cookies has long been one of the more questionable aspects of digital advertising. These changes have forced a rethink of digital ad strategies, especially those...

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