Data-driven marketing gives marketers strategic control back from agencies
Marketers have been too reliant on agencies for executing their marketing strategies but are finally taking control back thanks to the rise of first-party data investment and management.
View ArticleKrux Links marketers and publishers with new data sharing network
Data management platform (DMP) provider, Krux, has launched a peer-to-peer data sharing service aimed at helping publishers and marketers buy and sell premium audience assets in a transparent,...
View ArticleWhy Mamamia is investing in a data management platform
Reaching its long-term goal of delivering personalised content to every female reader based on their preferences and interests is getting a step closer for Mamamia Womens Network following a data...
View ArticleCreating the business case for a Data Management Platform
Like many categories of marketing technology today, Data Management Platforms (DMPs) are getting their fair share of buzz and hype. Likewise, there’s plenty of confusion about what a DMP does, and why...
View ArticleADEX, Adform and Adobe top Forrester’s list of DMP leaders
The ADEX, Adform and Adobe have dominated Forrester’s list of DMP providers for 2017, and continue to lead the way in integrated solutions for marketers.
View ArticleSalesforce's Aussie marketers roll out DMP to improve media efficiency
Salesforce is rolling out its own data management platform (DMP) to marketing teams globally after successfully trialling the acquired technology across its Australian operations.
View ArticleWhy second-party data is crucial to marketers
Data sharing is becoming increasingly common as organisations strive to better know their audiences.
View ArticleCMO interview: Why GDPR is the blueprint marketers need to be customer-led
Marketers should take the impending GDPR European regulation as a blueprint for how they need to handle and provide access to consumer data if they’re to continue building trust with their customers.
View ArticleWhat McDonalds and TradeMe are doing to lift their advertising game
Knowing who the customer is, improving engagement at the point of interaction and increasingly personalising and integrating along the way have been the cornerstones of next-generation advertising for...
View ArticlePanel: 3 brand lessons in harnessing data management platforms
Data is the foundation tool enabling brands to build trust with consumers. So what does it take to actually put it to use in building personalisation and engagement into your marketing and digital...
View ArticleIndustry experts weigh up Salesforce CDP impact
Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.
View ArticleDMP versus CDP: Which tech platform will win the marketing war?
It was just last month Salesforce officially took the wrappers off its first customer data platform (CDP). It's a move that raises a big question: What does it mean for the longer-standing data...
View ArticleOracle CX leader: Customer experience is now a key c-level driven strategy
Oracle CX’s CMO, Des Cahill, is heartened to see customer experience (CX) becoming a boardroom priority for business differentiation, he told CMO at Oracle’s Modern Cloud event this week.
View ArticleNine debuts audience matching offering; signs up Coles as launch partner
Nine has taken the wrappers off Audience Match, a new service giving brands the ability to activate people-based audiences across its media properties.
View ArticleDMPs in a post third-party cookie world
Online tracking using third-party cookies has long been one of the more questionable aspects of digital advertising. These changes have forced a rethink of digital ad strategies, especially those...
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